AWARENESS

California CASA raises the visibility of the CASA mission and the needs of children and youth in foster care through large scale, statewide marketing campaigns, social media outreach, public relations, and strategic partnerships.

All 44 CASA programs are provided with monthly social media toolkits, brand and campaign assets, and training to amplify our mission driven marketing and volunteer recruitment efforts.

We communicate to a variety of important stakeholders, each with their own role to play in helping our cause. We create print, digital, email, and social media campaigns to introduce the public to our organization, recruit CASA volunteers, and increase donations to local programs. Each month, we provide thoughtfully designed social media content to all network programs for use on their own digital channels. We also publish and distribute reports and training materials for CASA employees and volunteers.

In Sacramento, California CASA regularly updates legislators and makes recommendations on bills and legislation based on real-time needs voiced by our local CASA programs. We keep the conversation going with our network, their Boards of Directors, the media, our donors, the public at large, and communities up and down the state of California.