CASA Recruiting Brochure

Brief Description: This brochure was developed utilizing professional marketing research methods. The brochure content is modifiable to incorporate individual CASA program’s address, contact information, and website. Organization/CASA Program: California CASA Association Name and Title: Janel Brown, Data and Technology Manager Phone Number: (510) 663-8440 Email: jbrown@californiacasa.org Project or Resource Title: CASA Recruiting Brochure Objective: Recruit […]

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Alameda County CASA 2015 Promotional Video

Brief Description: The attached media is a 5 minute video featuring the profiles of two Alameda County CASA cases that show the positive impact that a CASA can have on a youth, especially a NMD.The video showcases the journey of two CASA Youth, how they got in the system, how they got a CASA and […]

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50 Fund Playmaker Award

Brief Description: The 50 Fund paid to have this video produced as part of the Playmaker Award, distributing it through their own channels. We also promoted it to men on facebook and Twitter, posted it on LinkedIn and are playing it at recruitment events. Organization/CASA Program: San Francisco CASA Name and Title: Paul Knudsen, Director, […]

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Child Advocates of Placer County Recruitment Promo Video

Brief Description: Promotional video representing the value of a CASA volunteer. The video is used at all events and was done pro bono by KOVR a local television station. Organization/CASA Program: Child Advocates of Placer County Name and Title: Don Kleinfelder, Executive Director Phone Number: (530) 887-1006 Email: don@casaplacer.org Project or Resource Title: Child Advocates […]

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Recruitment Postcards

Brief Description: The postcards are a perfect electronic communication piece as it allows us to select images that best target specific populations. For example, the male advocate playing electronic games with the boy is used to attract male candidates. Organization/CASA Program: Child Advocates of Silicon Valley Name and Title: Jeannie Conner Phone Number: (408) 573-5615 […]

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Philip Rivers PSA

Brief Description: San Diego Chargers quarterback Philip Rivers is a supporter of VFC and offered to be featured in a PSA (public service announcement) for us. We recruited a young boy to be our “foster child”, wrote the script, and hired a crew to create a :30 message that could be aired on local stations […]

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NPR Advertising & Trade

Brief Description: The radio spots are part of a larger effort to recruit more volunteers. The efforts have included radio and TV advertising, billboards, bus ads, street banners, and online ads. Of off the channels, the public radio has been among the most effective marketing efforts. Organization/CASA Program: Voices for Children San Diego Name and […]

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Volunteer Match Advertising

Brief Description: The volunteer recruitment ads we’ve created for Volunteer Match have been immensely successful in raising awareness about the CASA volunteer opportunity. Volunteer Match is able to “geo target” or have the ads appear only in our region. In addition, we have created messages with them that have been sent to everyone in San […]

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The CASA Program

Brief Description: Online M Magazine article. The main goal was to highlight our annual event. Organization/CASA Program: CASA of San Mateo County Name and Title: Patricia Miljanich, Executive Director Phone Number: (650) 517-5842 Email: patricia@casaofsanmateo.org Project or Resource Title: The CASA program, a Bylined Article Objective: Develop Donors Increase General Public Awareness Recruit Volunteers Electronic […]

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Light of Hope

Brief Description: Light of Hope is an annual event that brings together elected officials, community and business leaders and anyone interested in helping children of our community. Organization/CASA Program: Stanislaus County Name and Title: Steve Ashman, Executive Director Phone Number: (209) 548-6320 Email: casaed@stanct.org Project or Resource Title: Light of Hope Objective: Develop Donors Recruit […]

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